Services

Your direction should be set by how you differentiate and what value you bring to your customers.  Every decision made should keep both of these front and center. To do this requires a plan, format and cadence of evaluations to ensure you advance towards successful commercialization and growth.

Whether you’re creating a minimally viable product or a compilation of services, keeping your scope defined and refined takes extensive insight into your landscape. How does each feature aspire to differentiate and create value for your users which creates trust and loyalty. 

Market models do not lie, if it cannot be modeled than it cannot be done and if you don't model it, it should not be started. Knowing which market variables to choose is crucial and they are the foundation to your entire business.  Pairing your model with a fair and competitive price not only sustains the business but reinvests in its future to stay on top of the ever-changing market landscape.

Your users are either not you and or have different opinions than you. There is no greater asset than a group of varying perspectives to be your sounding board well before you are locked into a path. Picking the right individuals is almost as vital as having them.

There is nothing more important to your business and your customers than resources that are the right fit for the job and motivated to do that job. From interns to early career, to highly experienced, ensuring the right candidate for each role takes insight and ongoing motivational oversight.

Creating your brand is just as important as protecting it and all that it is made of. Routinely brainstorming and rigorously utilizing trusted legal counsel is essential to the lifeline of your business. 

Knowing when to go from informal to formal could make or break your company.  Having the right co-founders  and management team is the beating heart to any business.  On top of that are a mountain of decisions related to non-dilutive, seed and series funding.  Facing these decisions head on will prevent turmoil further down the road to commercialization and growth.